Round Hill
Asset
Management, Inc.

Registered Investment Advisor


Statement of Investment Principles

Round Hill Asset Management, Inc. directs the investment of equity portfolios by following the "intrinsic value" and "margin of safety" concepts popularized by the late Benjamin Graham. Round Hill's principal investment objective is to achieve the highest rate of return which is consistent with preservation of capital.

Clients of Round Hill Asset Management invest in publicly-traded securities, primarily common stocks, which are determined to be intrinsically undervalued.* When a security can be purchased in the stock market at a significant discount from its intrinsic value, the investor's potential reward is great, while the risk of loss is minimized. This discount from intrinsic value is called the "margin of safety."

A security's intrinsic value tends to be realized in its market price over time, as other investors come to recognize that value, or as general market movements cause its price to increase. Round Hill clients purchase securities at large discounts from their intrinsic values and sell them as their market prices approach their intrinsic values.

The "intrinsic value" and "margin of safety" principles not only emphasize preservation of capital, but have also yielded superior investment returns over the long term. Round Hill Asset Management views each of its portfolio securities as the partial ownership of a business, and is prepared to make a long term commitment to each such ownership interest.

*Round Hill Asset Management, Inc. defines "intrinsic value" as the estimated value which a company's shareholders would receive if a company were acquired, merged or liquidated in a friendly, negotiated transaction.

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